Many of the indie films our aggregation has auspiciously represented generally had bound budgets. So how can you get the media to apprehension you after spending bags anniversary ages on PR?
Tell your story. Whether your blur is a documentary, sci-fi, romance, abstruseness or activity film, your blur abridgment has to bolt the eye and aerial of the media.
Find your hook! The bend can be why you fabricated the film, any challenges you experienced, or conceivably the advance appearance or producers accept a abundant backstory. If it’s a documentary, why this blur will change cerebration or acquaint the audience. If fiction, who aggressive or if it’s based on an absolute ‘event’. The circuit is the adventure abaft your film.
Every individual accepting complex in the authoritative of your blur has a adventure and an bend you can accompany media.
Create an Cyberbanking Columnist Kit
(EPK) Your cyberbanking columnist kit includes a photo’s and videos as able-bodied as abbreviate interviews you’re your arch casting and crew.
While filming you wish to do off the set interviews with the cast, the administrator and producers that can be edited for the EPK.
Have them acknowledgment top questions the media ability ask about the film.
If your blur includes appropriate furnishings account the artists, or if filming in a different breadth highlight that in the footage. These are approaching ‘selling’ credibility for media and blur anniversary submissions. You can aswell cover a abbreviate bivouac in the EPK.
Important: Accomplish abiding any music acclimated in the EPK is austere for broadcast. You don’t wish to accept to backtrack and ask media to not use the soundtrack.
Your Blur Synopsis- You can accept the length
The continued synopsis
This will cover one individual page which you charge to accomplish double-spaced. You can acquaint the adventure in about ¾ of the page. The closing can cover any anecdotes about the authoritative if your film, and why it will angle out from added films.
The average synopsis
Once again, it should be a ¾ page continued in which you abridge the film, but accomplish it abridged and to the point. The endure few curve can be about the authoritative of the blur and why your blur is unique.
The abbreviate abridgment architecture should be no best than bisected the page. Once again, ¾ is your abridged adventure about the film, highlight credibility that will grab interest, with the endure few curve about the assembly and why the blur will angle out.
Bios of Casting and Crew
Your EPK includes bios of all the key players complex in the film, from the producers, writers, composer, director, administrator of photography, actors and assembly designer. Cover accomplished plan experience, for example, any accustomed films that the aggregation was allotment of in the past. Annihilation different that will grab the eye of the media is valuable.
Your EPK needs abundant photographs, cover the following:
Producer on the set
Director with the casting
Fabulous photos of the blur scenes (have the columnist on the set canicule of important scenes accepting shot)
Highlight the accessories acclimated in the authoritative of the blur
Any key players should be included
Remember, that absolute pic can be acclimated on T-shirts, caps, posters and added promotional materials
It is basic for your advance that you accommodate blur anniversary submissions, journalists, and studios who may be because distributing your blur that you advance a a lot of frequently asked Question and Acknowledgment breadth in the EPK. Cover annihilation that explains the film, your mission, your admirers and ultimate success of the film.
Typically, it is about 10 questions. Generally media who account you will chase this messaging, so all parties accepting interviewed will be prepared.
Every filmmaker wants civic absorption on their film, but you may accept to body to that, footfall by step. Start with bounded press, blur blogs, YouTube videos and amusing media. Accomplish your own buzz, the media will alarm you!
If you abide your blur and get accepted, try to access a columnist account of who will be attending. Start to chase the key journalists on amusing media, again email your EPK and action interviews with your key actors, directors, ambassador at the festival. Action them a different circuit that will grab their attention. Always be polite, even if the announcer turns down an antecedent account with you. If the blur is accepting a fizz at the festival, again re-contact the journalist, you may get the interview.
If your blur garners a bartering sale, Netflix, HBO, DVD sales, again you wish to ability out to ball blur reviewers/ writers. Email or mail the blur screener, and chase up about a review. Gather as abounding accompany as you can to appearance the blur and column online reviews. Ability out to bounded and civic journalists as able-bodied as bloggers, both ample blogs and small, as continued as the admirers is in your niche.
Find a ‘spin’ in your blur that will grab attention. Indie films our bureau represented we had success with spins that landed the filmmakers on civic allocution and ball shows as able-bodied as civic print. So, it is accessible for a abate indie blur to get civic press!