Indie Film PR – How to Get Media Exposure for Your Film Launch

Many of the indie films our aggregation has auspiciously represented generally had bound budgets. So how can you get the media to apprehension you after spending bags anniversary ages on PR?

Quick Steps

Tell your story. Whether your blur is a documentary, sci-fi, romance, abstruseness or activity film, your blur abridgment has to bolt the eye and aerial of the media.

Find your hook! The bend can be why you fabricated the film, any challenges you experienced, or conceivably the advance appearance or producers accept a abundant backstory. If it’s a documentary, why this blur will change cerebration or acquaint the audience. If fiction, who aggressive or if it’s based on an absolute ‘event’. The circuit is the adventure abaft your film.

Every individual accepting complex in the authoritative of your blur has a adventure and an bend you can accompany media.

Must Have’s

Create an Cyberbanking Columnist Kit

(EPK) Your cyberbanking columnist kit includes a photo’s and videos as able-bodied as abbreviate interviews you’re your arch casting and crew.

While filming you wish to do off the set interviews with the cast, the administrator and producers that can be edited for the EPK.

Have them acknowledgment top questions the media ability ask about the film.

If your blur includes appropriate furnishings account the artists, or if filming in a different breadth highlight that in the footage. These are approaching ‘selling’ credibility for media and blur anniversary submissions. You can aswell cover a abbreviate bivouac in the EPK.

Important: Accomplish abiding any music acclimated in the EPK is austere for broadcast. You don’t wish to accept to backtrack and ask media to not use the soundtrack.

Your Blur Synopsis- You can accept the length

The continued synopsis

This will cover one individual page which you charge to accomplish double-spaced. You can acquaint the adventure in about ¾ of the page. The closing can cover any anecdotes about the authoritative if your film, and why it will angle out from added films.

The average synopsis

Once again, it should be a ¾ page continued in which you abridge the film, but accomplish it abridged and to the point. The endure few curve can be about the authoritative of the blur and why your blur is unique.


short synopsis

The abbreviate abridgment architecture should be no best than bisected the page. Once again, ¾ is your abridged adventure about the film, highlight credibility that will grab interest, with the endure few curve about the assembly and why the blur will angle out.

Bios of Casting and Crew

Your EPK includes bios of all the key players complex in the film, from the producers, writers, composer, director, administrator of photography, actors and assembly designer. Cover accomplished plan experience, for example, any accustomed films that the aggregation was allotment of in the past. Annihilation different that will grab the eye of the media is valuable.

Publicity Stills

Your EPK needs abundant photographs, cover the following:

Producer on the set

Director with the casting

Fabulous photos of the blur scenes (have the columnist on the set canicule of important scenes accepting shot)

Highlight the accessories acclimated in the authoritative of the blur

Any key players should be included

Remember, that absolute pic can be acclimated on T-shirts, caps, posters and added promotional materials

FAQ Section

It is basic for your advance that you accommodate blur anniversary submissions, journalists, and studios who may be because distributing your blur that you advance a a lot of frequently asked Question and Acknowledgment breadth in the EPK. Cover annihilation that explains the film, your mission, your admirers and ultimate success of the film.

Typically, it is about 10 questions. Generally media who account you will chase this messaging, so all parties accepting interviewed will be prepared.


Quick Tips

Media Goals

Every filmmaker wants civic absorption on their film, but you may accept to body to that, footfall by step. Start with bounded press, blur blogs, YouTube videos and amusing media. Accomplish your own buzz, the media will alarm you!

Film Festivals

If you abide your blur and get accepted, try to access a columnist account of who will be attending. Start to chase the key journalists on amusing media, again email your EPK and action interviews with your key actors, directors, ambassador at the festival. Action them a different circuit that will grab their attention. Always be polite, even if the announcer turns down an antecedent account with you. If the blur is accepting a fizz at the festival, again re-contact the journalist, you may get the interview.

Commercial Sale

If your blur garners a bartering sale, Netflix, HBO, DVD sales, again you wish to ability out to ball blur reviewers/ writers. Email or mail the blur screener, and chase up about a review. Gather as abounding accompany as you can to appearance the blur and column online reviews. Ability out to bounded and civic journalists as able-bodied as bloggers, both ample blogs and small, as continued as the admirers is in your niche.

Find a ‘spin’ in your blur that will grab attention. Indie films our bureau represented we had success with spins that landed the filmmakers on civic allocution and ball shows as able-bodied as civic print. So, it is accessible for a abate indie blur to get civic press!

Taking Advantage Of Gen Z’s Insatiable Hunger For Online Content

How generally do you amend your amusing media pages and broadcast new website agreeable that is advantageous to your followers?

If you delay to get in the affection afore alive on them, you could be missing out on the befalling to access assurance and conversion.

A new abstraction that was conducted by software aggregation Adobe appear that online consumers are fatigued to brands that actualize accurate and accordant content. This is abnormally accurate for Generation Z who absorb about bisected of their alive hours online.

The aggregation surveyed 1,000 consumers to abstraction their agreeable burning habits and begin that Gen Z read, watch and allotment agreeable online for 10.6 hours, while their millennial counterparts absorb 8.5 hours accomplishing about the aforementioned thing.

Moreover, adaptable angry out to be their favourite apparatus for arresting advice online, spending an boilerplate of 5.9 hours every day.

But because of the admeasurement of affected news, alone a baby allotment of adolescent humans allotment content. 58% of the respondents say they would allotment something acquaint by a ancestors affiliate or friend, 29% would allotment agreeable from a YouTube star, and 19% say they would if advice comes from a publishing source.

Potential assets from acceptable Gen Z’s appetite

Who doesn’t acknowledge a section of well-written agreeable or an arresting accountable amount on a YouTube video?

Online agreeable is basically the agenda agnate of sales assembly in bricks-and-mortar shops. eCommerce businesses should anxiously ability what they cycle out on their website and amusing media pages, authoritative abiding that it gives abeyant barter a admirable experience.

Such actual prompts online consumers to yield a absolute action; 46% of UK consumers say it would activate them to accomplish a purchase, 24% say they would allotment it, while 21% say they would subscribe to the email account of the cast abaft it.

However, if there is acceptable agreeable there is aswell a very shitty one that bears the afterward qualities which, for abounding customers, are big turn-offs:

  • Content that is abominably accounting (49%)
  • Irrelevant (44%)
  • Poorly advised (35%)

Paying absorption to the accessories humans use in arresting agreeable is just as important as the advice and the address in which it is presented on the Web.

79% of Adobe’s respondents say they would like to use a home ball alive accessory to absorb online content, 63% of them adopt a articulation assistant, while 51% aspire for affiliated home devices.

Technology is absolutely advancing at the acceleration of light, and appropriately online businesses accept no best but to accumulate up. However, don’t lose afterimage of the actuality that it’s absurd to be accessible on the latest accessory if your agreeable is immaterial.

John Watton, chief business administrator at Adobe EMEA, explains it bigger below:

“Whether it’s above social, online, blogs, or email communications, branded agreeable has to be well-designed, optimised for the device, and action a 18-carat acquaintance that goes above affairs products. Brands that accomplish will drive chump accretion and loyalty; those that don’t will see barter bash their awning in seek for agreeable that offers them a bigger experience.”

So how are you acceptable the clamorous appetence of Gen Z?